WTA Marketing Shoot

My role: Director, producer, editor

For the WTA's global marketing campaign in Beijing, I traveled to China to direct and produce a multi-day content production. During the first half of the week, I led the marketing shoot, directing creative execution, managing on-set logistics, and conducting on-camera interviews as players from around the world arrived for the event.

The second half of the week, I directed, produced, and edited a behind-the-scenes mid-form doc that captured the energy and scale of the production, from athlete arrivals and hair and makeup to the fast-paced coordination required to bring an international campaign to life. The film offers an inside look at everything that goes into creating world-class marketing content at one of the WTA's premier events.

*Videos property of WTA & Record